Dec 11
6
Should we ban email?
Every now and then, a CEO makes some waves by planning to ban email from his company. And it’s not only in young tech start-ups. This time it’s Mr Thierry Breton, CEO of Atos, a global IT consulting outfit of over 80.000 employees. In 18 months, email will be phased out in the company, or at least, that is Mr Bretons plan.
Obviously, this is very exciting news, and a bold move. Especially if you either love or hate social media. And I think he has a point. Many people know the annoyances of a full inbox waiting after vacations, the weekend or a business trip. Many people, especially those with smart phones, go through their emails in other places than the workplace, and at other times than ‘normal’ working hours. Almost everybody knows the long email threads, sent to different people, replying to all, adding more and more recipients, and including the previous conversation. Oh, and then there is that one person in the company who is not in the loop, but should have been. Or answers to earlier messages in the thread, that have already been resolved. Or full mailboxes due to large presentations or other documents in multiple versions being mailed around.
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Nov 11
14
The Long Arm of Good Content
Social Media marketing is not only about being present on the different social networks like Facebook, Draugiem and Twitter, but also about having a conversation with your (potential) customers, answering their questions and sometimes providing them with interesting content. And despite that to many people it may seem like a superficial and fleeting form of connecting, good content can send a message about your brand for a long time.
When I discuss social media during classes at SSE Riga or in general, I never miss the opportunity to mention or link to some viral videos. If you manage to create one, it can last very long in delivering a message about your company. One of my favorite examples is the United Breaks Guitars song. It is now 2 years old, has been watched more than 11 million times, and sends a strong message about United Airlines. Not a good one, and that’s one of the risks of these days: a complaint about your company can live a long and happy life.
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As the number of Facebook users in the Baltic states keeps growing, YouTube enters the top 3 in all three countries and pushes out social networking in two.
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The second SSE Riga HR Morning seminar was today, and we discussed ways to recruit and boost human capital in your company by using social media. As last time, a summary of the slides used is published here as well.
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This case study describes a real-life event that serves as an excellent example of how not to communicate through social media. Names have been changed.
Bob works for a digital marketing company called Agency1. When a public competition is announced, calling for proposals for a project that seems to fit well in the scope of agencies like Agency1, Bob and some colleagues decide to enter the competition. In this competition, the proposals will be evaluated by a jury of professionals, selected because of their expertise by the organisers of that tender.
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The Dalai Lama hangs out on Google+
For us technophiles and social media aficionados, the new features of Facebook, introduced or announced at the recent f8 conference, are like shiny new toys: we want to get our hands on them, play with them, and understand them. Our news sources (blogs, websites, live streams, more often than not read in readers like Google Reader) were full of them, and even in the technology sections of some main stream media they were reported on. But what will they mean for you. As a user of Facebook, or, also important as a business that depends on these novel technologies (and people like us) to market your products and services, build your brand, and engage with your customers. Well, honestly, you might have to wait a bit. Not all functionality is publicly available, and we are now figuring them out. Of course, we blog about that, and read other’s blogs in our news reader. No, the impact on you and your business, that will have to wait a bit.
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