As the number of Facebook users in the Baltic states keeps growing, YouTube enters the top 3 in all three countries and pushes out social networking in two.
This case study describes a real-life event that serves as an excellent example of how not to communicate through social media. Names have been changed. Bob works for a digital marketing company called Agency1. When a public competition is announced, calling for proposals for a project that seems to fit well in the scope of [...]
The #LVFacebook competition, in which teams were invited to create a concept for the official Facebook page for Latvia, has come to an end. And the winner is… the team of Leo Burnett Riga! Congratulations to them, of course. If you have seen the several pages, you know that it is, despite some publicly vented [...]
September was a normal month in terms of the growth of Facebook use. Apart from the fact that apparently people used Google a lot. Would that be the influence of Google+?
Latvia wants a Facebook page. Very much. So much that prime minister Valdis Dombrovskis has written a letter to Facebook to ask for the possibility to register the username ‘Latvia’, which currently is not possible in Facebook’s terms of service. On top of that, the Latvia Institute has commissioned a competition to design and build [...]
After a slight decline in Baltic user numbers of Facebook in July, August was a month of recovery. There are now 1.66 million Facebook users in the Baltic states. See the details in the presentation below.
An interesting thing happened last month with the use of Facebook in the Baltic states. In both Latvia and Lithuania, the number of users slightly declined, while in Estonia there was minimal growth. The interesting thing is that in Estonia, Facebook dropped from first to second place in the traffic ranking, while in both Latvia [...]